Golden A' Design Award Winner 2020
E-graphics communications's brochure composition employs the symbolic vocabulary of automotive aspiration through carefully orchestrated visual metaphors that speak to universal desires for freedom, beauty, and self-expression. The crimson hue selected for the vehicle carries rich associative meaning across cultural contexts, traditionally linked to passion, vitality, courage, and celebration, positioning the automobile as an extension of the driver's dynamic spirit rather than mere transportation. The water reflection in the upper composition invokes longstanding symbolic traditions wherein still water represents contemplation, self-knowledge, and the threshold between visible and invisible realms, suggesting that engagement with this vehicle offers opportunities for deeper self-understanding. Mountains appearing in both compositions serve as archetypal symbols of aspiration, achievement, and elevated perspective, their presence framing the automotive experience as a journey toward personal summits. The serpentine road functions as a powerful archetypal image of the life path, with its curves suggesting that the journey itself holds meaning beyond mere destination. Golden hour illumination in the lower image carries universal associations with precious moments, transition, and the heightened awareness that accompanies liminal times of day. The compositional shift from stillness to motion across the two images enacts a narrative of potential becoming actual, contemplation transforming into action. Typography integration demonstrates understanding of visual hierarchy as meaning-carrier, with restrained placement suggesting confidence that the imagery speaks eloquently without requiring excessive verbal explanation. The overall visual system positions automobile ownership within frameworks of aesthetic appreciation, adventurous spirit, and mindful engagement with designed excellence.
The Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been followed by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently. And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is a model exploring fun to drive in the new era.