Bronze A' Design Award Winner 2025
Oval Design Limited's spatial intervention operates within a symbolic framework where architectural elements and material choices encode institutional identity and cultural mission through the language of contemporary exhibition design, the reception counter functioning as threshold guardian and symbolic anchor whose horizontal mass and frontal positioning establish formal reception ritual while its crafted timber construction communicates values of material authenticity, craft tradition, and organic warmth mediating between institutional authority and approachable accessibility, the vertical fluting creating rhythmic visual texture that references both classical architectural vocabulary of column fluting suggesting permanence and cultural continuity and mid-century modernist cabinetry traditions emphasizing material honesty and functional beauty, this duality allowing the element to speak simultaneously of heritage preservation and contemporary practice. The luminous translucent wall system embodies perhaps the most symbolically rich gesture, its backlit modular grid evoking multiple referents including traditional shoji screens suggesting contemplative threshold between public and private realms, the perforated brick screens of mid-century tropical modernism mediating light and air, contemporary glass block installations in institutional architecture suggesting transparency and openness, and even digital pixel grids or illuminated information displays, this semantic richness allowing the element to function as beacon of accessibility and knowledge illumination in the literal sense while metaphorically suggesting institutional transparency, the modular repetition creating democratic equality among units suggesting comprehensive systematic knowledge organization. The spatial sequence from public reception through archway threshold into focused exhibition galleries enacts symbolic journey from everyday world into specialized knowledge domain, this passage architecture encoding transformation from casual visitor to engaged learner, the material transition from warm timber to neutral carpet marking conceptual boundary between welcoming orientation and serious content engagement, the lighting modulation from bright transparency to focused dimness suggesting movement from open accessibility toward concentrated contemplation, these environmental shifts preparing psychological orientation before content encounter. The chronological markers visible in background galleries signaling historical narrative structure and temporal organization encode cultural values around progress, documentation, preservation, and the importance of understanding present through past, the institutional graphics incorporating both contemporary sans-serif typography suggesting present-day relevance and traditional organizational emblems anchoring historical continuity communicate dual temporal orientation honoring heritage while serving contemporary audiences, the clean geometric vocabulary throughout speaking to values of rational organization, systematic thinking, educational clarity, and democratic access to cultural knowledge that characterize public institutional missions in contemporary exhibition design, the material restraint and absence of decorative excess suggesting seriousness of purpose and respect for content over container while the warmth of natural materials and luminous atmospheric quality prevent institutional coldness, achieving balance between authority and welcome that cultural institutions continually negotiate in their spatial self-representation.
The refurbished Exhibition Centre instils public confidence by underscoring Hong Kong Housing Society’s 70 year legacy serving Hong Kong. Innovative exhibits such as immersive VR and digital twin engage visitors. Visitors irrigate the centerpiece tree, symbolizing bridging citizens and housing policy and representing its people focus commitment and efforts. The old video with VR goggles is turned into a LED dome with VR. The challenge is how to configure the dome into an acute angled space. All in all, the Centre inspires trust and longing for better homes, vital for Hkhs’s progress.