Silver A' Design Award Winner 2023
Tang Shengxing's packaging design functions as an intricate system of cultural signifiers encoding messages of heritage authenticity, natural abundance, and ceremonial significance through carefully orchestrated visual vocabularies, the peacock motif traditionally carries associations with immortality, renewal, and the watchful eyes of heaven in multiple Eastern philosophical frameworks, its iridescent plumage symbolizing the transformative beauty that emerges from disciplined cultivation—a fitting parallel for aged tea leaves whose character develops through patient processing, the elephant figure operates within iconographic traditions associating this creature with wisdom, memory, longevity, and the removal of obstacles, its inclusion suggesting both the mountainous terrain where premium tea varietals flourish and the patient strength required for traditional cultivation methods, the triptych format itself echoes devotional altar arrangements, positioning the contained product within frameworks of reverence and ritual attention, chromatic choices carry substantial symbolic weight—the cinnabar red functioning as a bearer of auspicious meaning associated with joy, celebration, and vital energy, while gold framing elements invoke associations with solar radiance, imperial quality, and incorruptible value, the hierarchical arrangement placing the peacock above, temple architecture in middle register, and elephant below may suggest cosmological ordering from celestial to earthly realms, the calligraphic elements in brush script style connect contemporary products to centuries of literati tradition where tea appreciation intertwined with poetry, painting, and philosophical contemplation, the reflective surface upon which these objects rest creates symbolic doubling suggestive of depth beyond surface appearance—an apt metaphor for tea whose full character reveals itself only through attentive preparation and consumption
Focusing on the position of be naturally formed, Tea Fragrance Oriental, the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. This is a kind of primitive forest Pu'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forests anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu'er tea.