Golden A' Design Award Winner 2020
Shenzhen Innest Art Co., Ltd.'s exhibition space operates as a sophisticated spatial narrative encoding multiple layers of meaning through its material and compositional choices. The amber pendant luminaires, suspended in organic clustering formations, may evoke associations with natural phenomena such as dewdrops, seeds, or cocoons, suggesting themes of germination, potential, and transformation that align with aspirational brand messaging. The dominant presence of the living wall installation functions as a powerful archetypal symbol, potentially referencing the axis mundi or world tree that appears across numerous cultural traditions as a connector between earthly and celestial realms, here manifested as a vertical garden linking floor to ceiling. The chromatic opposition between cool slate blue furnishings and warm amber lighting establishes a productive dialectic that could be interpreted through elemental symbolism: water and fire, contemplation and energy, stability and dynamism held in harmonious tension. The circular area rug with its concentric ripple pattern introduces mandala-like geometry, traditionally associated with wholeness, centering, and cosmic order, here providing a grounding focal point within the larger rectangular volume. The reflective floor surface creates a mirroring effect that doubles the visual field, potentially symbolizing themes of reflection, self-awareness, and the integration of conscious and unconscious realms. The diagonal white structural element cutting through the composition introduces dynamic energy, perhaps functioning as a threshold marker or liminal device that activates the transition between zones of experience. The glass-enclosed botanical terrarium suggests themes of preservation, cultivation, and protected growth, while the cut flowers in the foreground introduce temporal awareness through their ephemeral beauty. The overall spatial choreography appears to guide visitors through an experiential sequence that moves from arrival through contemplation to potential transformation, encoding the journey archetype within architectural form.
With elements of nature in it, the project tried to find a new way for people to know more about the brand culture while brings the attention of people to nature and environment itself. Also, the project divides the exhibition hall into several functional areas, which not only gives an overall demonstration of the style of furniture used, but also builds up the characteristics of the project itself.